Speaking Engagements

Larry Baltz is a Certified Guerrilla Marketing Coach and professional speaker and trainer. He has successfully used Guerrilla Marketing techniques and strategies for over 30 years, in the corporate world as well as in growing his own small businesses. His knowledge, expertise, keen insight and creativity can help you grow your business too.

Larry Baltz
Providing money-making ideas and strategies

FREE & Low-Cost Marketing Ideas

Larry’s programs are loaded with information that every attendee can take home and profit from immediately. In addition to his extensive research and up-to-date content, Larry also knows the value of humor and motivation, and he always interjects enough personal stories and fun to reinforce his message and keep everyone’s attention.

Larry is the right speaker for your event when:

• your group consists of small business owners, service professionals or corporate managers who want to think like entrepreneurs
• your attendees are looking for specific ideas and techniques to grow their business
• you’re looking for a speaker without an ego – someone who understands he is there to serve you and your audience
• you want someone with experience and successes, yet someone who also has made marketing mistakes  – and learned from each and every one of them
• your attendees are tired of the “me-too marketing” and are looking for fresh ideas on promotion and marketing

Presentations

Larry’s presentations are available in 90 minute programs and half-day and full-day sessions.

More Sales and Profits
How to Create a Marketing Plan to Substantially Grow Your Bottom-Line

The environment in today’s business world is extremely competitive, perhaps as tough as it’s ever been. How will your organization and your products & services get noticed in the marketplace? More importantly, how will you ensure your long-term success?

The solution certainly isn’t simple or easy, but neither is it an insurmountable task – if you create and use a written Marketing Plan. In today’s business environment, it’s almost impossible to succeed without one. Because the marketplace is changing so rapidly, planning is more crucial than ever.

Let’s face it though. Most small business owners aren’t going to take the time to write a detailed plan are they? Not to worry, with Larry’s help your action-oriented plan will only be 2 pages and will be more effective than the formal copies that are simply too big and tedious to implement.

In this program, Larry will provide the tools, techniques and strategies that he has used for over 30 years, all easy to implement for any business. Our primary objectives are:

• communicate your value with clearly defined benefits
• identify and focus on a specific target market
• develop a marketing strategy that regularly, consistently and aggressively (in a positive way) reaches your target market
• create a marketing schedule and weekly marketing plan with specific action steps
• implement a monitoring program so you know what works well and what needs attention

Guesswork, sloppiness and lack of follow-up won’t cut it. To achieve More Sales and Profits, a Marketing Plan is an essential tool. This program will give you the knowledge and the structure to guide you through the process.

Guerrilla Marketing Explosion
How to Get the Most Bang From Your Marketing Dollars

Are your marketing activities failing to generate the number of quality prospects you want? Are you spending more yet getting unacceptable results? Are you looking for a cost-effective solution?

Then get ready for a Guerrilla Marketing Explosion! Unplug the phone, close the door and roll up your sleeves. It will take your totally undivided attention to absorb all this program has to offer. Here’s what you’ll learn:

• The single most important principle necessary for any successful marketing strategy
• How to create a profit-driven Marketing Plan in 7 simple steps
• 9 wildly creative ideas to instantly get your prospects’ attention – for very little money
• The 5 key reasons you should be using postcards instead of more expensive direct mail
• 6 tips to get better response to your e-mails – guaranteed
• How to use speaking engagements to attract prospects – even if you’ve never spoken to groups before
• 8 Golden Rules to creating a profitable web site
• The top 10 web site mistakes and how you can fix them
• 5 critical issues to address when using the telephone to generate leads, including how to make money from voice mail
• Writing articles: how to easily develop short, concise topics to present yourself as an Expert
• 6 reasons why you must consider pay-per-click advertising
• The 4 key questions to ask to determine the value of partnership marketing
• Don’t use Trade Show marketing, unless you faithfully follow these 6 steps
• How to use the Kragen Power of 3 to catapult your marketing results
• 100 free and low-cost Guerrilla Marketing weapons you can use immediately to jump-start your business
• 3 criteria you must evaluate when choosing which marketing weapons and strategies are best suited to your business
• And much more

Fortunately for small business owners and service professionals, big marketing budgets are not necessary to outdo your competitors. A small amount of cash plus insight, creativity and dedication will generate a healthy dose of profits to propel your growth.

A Guerrilla Marketing Explosion will create the bang you’re looking for in the marketplace.

The Meredith Method
Develop Emotional Connections with Prospects and Create Clients for Life

Successful marketing and sales strategies are bursting with enthusiasm, aggressiveness, imagination and persistence. But those that truly achieve greatness are armed with one more powerful weapon: emotional connections.

Customers buy, and buy again, because they feel a connection – a bond – to you. When your communications are always based on their point of view, when you offer your product in the context of how it helps them, when they identify with you as a genuinely caring person and not just a business owner or product supplier, you have earned a customer for life.

What can you learn from the Meredith Method? You’ll discover how easy it is to develop emotional connections with your contacts and how to profit from the results, both personally and financially. This presentation is built around four basic principles:

• develop a mind-set of giving
• exude enthusiasm
• build your relationships
• deliver Joy and Value in all you do

Whatever it is your organization offers, you will outclass your competitors every time when you embrace the Meredith Method.

Think Outside the Block
How to Get Extraordinary Results From Your Creativity

This presentation explains the fundamentals of creativity….what it is, how to use it and why it matters. Larry offers valuable ideas and techniques and challenges the three most common issues regarding individual creativity.

This isn’t a foo-foo, feel-good, sing-around-the-campfire program. It is a simple yet comprehensive guideline detailing how to use your natural-born talents and your singular creative abilities to look at problems in a different way, to question the “normal” way of doing things, to develop a creative mindset, and most importantly, to use the results to make your work and life better.

Everyone has creative ability – make no mistake about that. Unfortunately for most people, creativity is a vast well of talent that has barely been tapped. Attempting to “think more creatively” however, rarely produces better results. It is easier to enhance creativity by changing conditions in the environment (sights and sounds, places, people, systems) and developing certain habits and skills that foster creativity. Think Outside The Block will help achieve that outcome. Time permitting, group techniques and interactive learning will be used to engage every attendee in the process.

Take the journey to discover your creative potential. You’ll learn that you have a great deal to offer those around you. May the MoJo be with you!

To get additional information, to check Larry’s schedule, or to schedule a telephone conversation with him, contact us at 615-690-8654.

To grow your Sales & Profits, contact us on-line or by telephone at 615-690-8654.